Founded by Lucy Barnes, LULU The Label was created when she wanted to find a use for the scrap fabrics leftover from her Fashion Design Degree. Throughout the process of creating her Final Collection at university, excessive fabric waste started to become more apparent. Keen to not discard any scraps and leftover fabric, Lucy decided to design and make beautiful hair scrunchies as a ‘scrap-busting’ project.

All products from LULU The Label are handmade with love by Lucy in North London, ensuring that the process is seen from start to finish and preventing the disposal of any beautiful fabrics.

Encompassing a fresh and thoughtful perspective, LULU The Label sources fabrics that are either off-cut, deadstock, ex-designer or brand new, which are then cut using a zero waste pattern cutting technique. Through purchasing an accessory from our brand, you can feel assured that you have saved a piece of fabric from entering landfill waste.